Portfolio

The Carter Group Weekly Recap

• Project Type: Email Marketing
• Role: Design
• Tech: XHTML, CSS

This newsletter coincided with the launch of a new website we developed for The Carter Group at ScotiaMcLeod. It was critical to Chris and his team that we develop a compelling newsletter format to drive expansion of his then subscriber list of 3000 people.

In addition to the newsletter we set The Carter Group up with a third party email system which would give their team the tools they needed to manage all the details of the newsletter and directed campaigns.

Since launch, their subscriber base has more than tripled.

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